THE RADIO PROJECT formed in a small rehearsal studio in Los Angeles, California. LJ had been determined to get Justin and Lance into the same room, and that evening it happened. It all happened. Song after song took shape, and this trio realized their lives would never be the same. Justin Avery, LJ Holifield, and Lance Tolbert had established themselves individually as first-call backing musicians for an A-list roster of recording artists. While grateful for those opportunities, the trio wanted to offer themselves to music fans in a more personal fashion. As a band, their approach was simple: Create an authentic music experience to speak to the world. The band threw to the wind conventional ideas of what pop music should be and just played what felt good. The Radio Project’s unique style of Pop Soul was born. Inspired by great artists of the past and present, The Radio Project bridges it all and steps into the future. The band is a fan of such musicians as The Beatles, Michael Jackson, Stevie Wonder, The Police, Adele, Maroon 5, Prince, and The John Mayer Trio. The Radio Project brings fresh pop material, sincere emotion, and impeccable musicianship all while paying tribute to those who have shaped the world’s music as we know it. Telling their own personal story of life, love, and heartbreak, The Radio Project speaks to the iPod generation as well as the record player generation. The band appeals to 21st century music fans and their parents. Their music spans genres and generations. It outlasts trends while setting them. Regardless of age, culture, or background, everyone must experience THE RADIO PROJECT.
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